American Crew Forming Cream (85g)

American Crew Forming Cream (85g): Image 1

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Perfect styling for darker hair. Gives texture and control to any look from classic to high fashion. Forming Cream provides high hold, excellent pliability, low shine and a healthy look.

  • Water-based to remain mouldable, yet firm
  • Superb hold to encourage firmness and body
  • Conditioning properties that won't dry hair

More Details

  • American Crew
  • American Crew Forming Cream 85gm


    Water (Aqua), Petrolatum, Cetearyl Alcohol, Alcohol Denat, Bis-Diglyceryl Polyacyladipate-2, Lanolin Wax, PVP, Copernicia Cerifera (Carnauba) Wax, Ceteareth-25, PVP/VA Copolymer, Propylene Glycol, Ozokerite, Paraffinum Liquidum, Dioctyl Malate, PEG-40 Castor Oil, PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Fragrance (Parfum), Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylparaben, Phenoxyethanol.

  • 85g

24 Reviews


Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Top Product

Great product. Only need a small amount for desired look. Provides good enough hold to keep style in place but also leaves hair touchable throughout the day. Great delivery service as usual!

Reviewed on 05/02/2018 by Kaz

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Works well on longer thick hair too!!

Was sceptical at first when purchasing this, but luckily when I came to try it, it was great. I have hair around 7" at the fringe, shorter towards the back and it is very thick and sometimes hard to manage it without it falling into a centre parting. However, this acts as a great pre styler in wet hair and afterwards on dry hair too. It gives it a smooth and pliable feel, for a good hold without looking greasy, just a natural full look to your hair, leaving a really nice texture you can change to suit you throughout the day. Definitely recommend, great on pushed back undercut looks.

Reviewed on 13/06/2015 by Jordan

4 out of 4 customers found this review helpful

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Probably the best hair product I've used.

I tentatively purchased this product looking for something that would give me some control over my hair which is medium/long, wavy and difficult to manage at times. I was a user of the Am Crew Fibre before, another excellent product, but that's a better product for shorter-mid length hair. This is a natural look, with a nice amount of control and minimum shine. Perfect for anyone looking for a natural beach hair/windswept look. If you've ever used a 'glue' product you'll notice the similarities, but this is far less sticky and much easier to use, you only need a small amount too. I imagine this will last a good 2-3 months for me.

Reviewed on 05/05/2015 by Faris

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Fantastic Product

This is a great product! It provides good hold whilst giving your hair a natural shine and brilliant pliability. A really good multi-style hair product. VALUE FOR MONEY AND FAST FREE DELIVERY!!!

Reviewed on 02/02/2015 by Leader

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Great quiffs

I use this stuff when I want to form a quiff. Lift hair and holds very well. Smell good too! Low sheen leaves hair looking less greasy. Only down side is that it's quite sticky and irritates my salt if I wear it all day.

Reviewed on 23/05/2014 by Jonny Foreigner

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Long Lasting

Lasts all day, gives good shine and smells fantastic. Also very lightweight and does not feel clunky.

Reviewed on 18/01/2014 by Leo

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Forming Cream reigns Supreme

I have over the years tried different /more expensive/cheaper creams but always come back to American Crew. It is non- greasy and you only have to use such a smal amount it is extremely cost effective. A number of my friends have also changed to using it is a case of stick with a reputable cream that is great for your hair and don't waste money elsewhere......

Reviewed on 18/10/2013 by Champers

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my fav

Tried lots of Products but this is the best for me medium hold does not dry your hair out keeps hair looking healthy through out the day

Reviewed on 01/05/2013 by steveo

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Probably the best there is!

I don't know how many different hair styling products I've tried over the years, but I think I've finally found the best. I was initially unsure because cremes tend not to hold very well, but based on the good reviews, I thought I'd give it a go. This product is fantastic. My hair is short and very straight - I've spent years with short crops but have recently grown my hair longer for a comb-over/sweep. Gel is too firm and wet looking, and other pastes/waxes/pomades can be too greasy or too matt. American Crew Forming cream gives a light sheen and the firm hold that can be reshaped all day. A bit pricey but you get what you pay for. Excellent!

Reviewed on 26/04/2013 by emcee

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Forming Cream 85gm

Great product.

Reviewed on 01/01/2013 by Jimbo

1 out of 1 customer found this review helpful

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Delivery & Returns

Express Delivery Available - If ordered before 11pm, delivered by courier next working day. More Info »

If ordered before 11pm, delivered by courier next working day. Applies to most delivery addresses within mainland UK.

How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: In stock | Usually dispatched within 24 hours

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

How will I know it has been sent?

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You can also check the status of your order and individual items by accessing My Account details and following the prompts.

Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.

It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.

If I'm not completely happy with my item?

Please see our returns policy.