Introducing: Illamasqua Hydra Veil

Of any skin care product, primers are perhaps among the most versatile, and can be used to fill any number of roles in your routine. They’re typically marketed to the public as a pre-treatment to enhance application in cosmetics routines, and perhaps this is why more men aren’t making use of them. But to view them purely as cosmetic products doesn’t do primers justice. And there are few primers that stand out as much as Hydra Veil from Illamasqua.

The Hydra Veil from Illamasqua is a light, translucent primer than can be used either alongside a moisturiser or as a moisturising agent in itself. It’s main job is to smooth and even the complexion, reducing the external appearance of bumps and discolouration. But it’s also an intensely moisturising formulation which leaves the skin feeling tauter.

Applied simply and quickly, the formula also absorbs rapidly leaving your skin smooth and refreshed. So it’s a simple matter of hydrate and go.

How You Can Use Illamasqua Hydra Veil

1. As a pre-treatment

Whether it’s part of your morning or evening skin care routine, using Hydra Veil after cleansing and before applying serums and moisturisers will act as a hydrating base, priming your skin for the treatments to come and evening out imperfections.

2. As a moisturiser

If you’re in a rush, a quick application of Hydra Veil is as good as an every day moisturiser for making sure your skin is hydrated and protected from the elements.

3. For a mid-day refresh

When your skin is feeling tired and appears dull in the middle of a long day, taking a few seconds to re-hydrate your skin can make a huge difference to how you look and feel. Primers are perfect for this, and with its ease of application and rapid absorption rate, Hydra Veil is the ideal candidate. Applying this when you’re feeling depleted will brighten and refresh your complexion in no time.

4. As a base for cosmetics

When you apply makeup without primer, the coverage is likely to be patchy and uneven. This typically draws attention towards the things you want to cover up, and can make your complexion appear worse. Hydra Veil will turn the skin into an even base making application much easier. If you’re a fan of concealer or cover-up powders, this one’s definitely for you.